At last week’s MarketingTechnology 2016 event in Utrecht, the enthusiastic Thijs van der Toom, cofounder of NextportChina, shared his experiences and knowledge of marketing catered to the Chinese market. The focus of his presentation was on a lifestyle app even bigger than Whatsapp: WeChat. With more than 840 million monthly users and sheer infinite possibilities to share, connect, pay, startup, record and gain information, van der Toom is adamant that this app is the future. After his presentation we asked him some questions about what he does exactly and the importance of WeChat for western marketing strategies.
On December 6th The AdFo Group and Crux Digital hosted their annual Marketing Technology event that took place at Mediaplaza in the Jaarbeurs Utrecht. Professionals working in the field of Marketing and Technology gathered together to learn from each other, and to discuss important issues in the field. Wonderflow won the Martech Startup Award which gets them € 25K worth of media spending at AdFo. All day there was tremendous positivity in the air, to the extent we can wonder if marketeers may not be getting ahead of themselves in their enthusiasm for technological development.